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Understanding the different ways products or services are advertised

Challenge reference: 1339

Active
Notional learning hours
10
Level
Level 1
Subject area
English
Preparing for Adulthood pathway
Employment
Vocational area
Skills
Literacy
Learning aim
Learners will gain an understanding of the different ways to advertise products and services and what to think about when producing own advert.
Learning context
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Learning outcomes

(What the learner needs to know, understand or be able to do)

The learner will:

  • 1 .  

    Understand the different methods used to advertise products or services

  • 2 .  

    Know what makes an effective advert  

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Assessment criteria

(What the learner need to demonstrate in order to meet the learning outcome)

The learner can:

State 3 different methods (e.g. poster or TV commercial) used to advertise products or services

Describe when each method is most likely to be used

Describe the strengths and weakness of each method

Collect 5 examples of adverts for products or services (e.g. pages from magazines, photos, screen shots of videos)

Annotate each advert to indicate one strength and one weakness

Rank and number the 5 adverts in order of which is felt to be the most effective in encouraging people to purchase the product or service

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Assessment methodology

Assessment methodology
Linked to learning outcome
Record of oral questioning
1
Labelled product, video or photographic evidence
2
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