Creating and recording an advert
Challenge reference: 6635
Active
Notional learning hours
20
Level
Entry 2
Subject area
Preparing for Adulthood pathway
Vocational area
Skills
Learning aim
The learner will develop an understanding of the meaning of branding and marketing and work with others to plan and create an advert.
Learning context
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Learning outcomes
(What the learner needs to know, understand or be able to do)
The learner will:
-
1
. Be able to explain the terms branding and marketing and identify examples of both.
-
2
. Be able to use a storyboard to plan an advert.
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Assessment criteria
(What the learner need to demonstrate in order to meet the learning outcome)
The learner can:
- State what is meant by marketing
- State what is meant by branding
- Identify an example of marketing
- identify an example of branding
- As part of a group, mind map ideas for an advert
- Create a storyboard for an advert using pictures and text
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Assessment methodology
Assessment methodology
Linked to learning outcome
Labelled product, video or photographic evidence
1
2
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