Understanding the different ways products or services are advertised
Challenge reference: 1346
Active
Notional learning hours
10
Level
Entry 3
Subject area
Preparing for Adulthood pathway
Vocational area
Skills
Learning aim
Learners will gain an understanding of the different ways to advertise products and services and will produce own advert.
Learning context
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Learning outcomes
(What the learner needs to know, understand or be able to do)
The learner will:
-
1
. Be able to identify the different methods used to advertise products or services
-
2
. Know what makes an effective advert
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Assessment criteria
(What the learner need to demonstrate in order to meet the learning outcome)
The learner can:
State 3 different methods (e.g. poster or TV commercial) used to advertise products or services
Collect 5 examples of adverts for products or services (e.g. pages from magazines, photos, screen shots of videos)
Annotate each advert to indicate at least one feature which makes it effective in encouraging people to purchase the product or service, e.g. good use of colours, humour, catchy slogan
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Assessment methodology
Assessment methodology
Linked to learning outcome
Record of oral questioning
1
Labelled product, video or photographic evidence
2
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