Understanding and creating logos for advertising
Challenge reference: 5754
Active
Notional learning hours
10
Level
Entry 3
Subject area
Preparing for Adulthood pathway
Vocational area
Skills
Learning aim
The learner will be able to identify various organisational logos and recognise what makes them effective. They will create an advert incorporating an organisational logo for a fictional company.
Learning context
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Learning outcomes
(What the learner needs to know, understand or be able to do)
The learner will:
-
1
. Explore the role of logos and branding within advertising.
-
2
. Be able to identify the products and services provided by various organisations and identify what makes them effective.
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Assessment criteria
(What the learner need to demonstrate in order to meet the learning outcome)
The learner can:
- State what is meant by branding and logos
- Identify three examples of branding and how it is effective for advertising
- Annotate five logos with the name of the product and three features which make them effective
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Assessment methodology
Assessment methodology
Linked to learning outcome
Record of oral questioning
1
Labelled product, video or photographic evidence
2
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