Contribute to a marketing plan for a school-based enterprise
Challenge reference: 7610
Active
Notional learning hours
10
Level
Entry 2
Subject area
Preparing for Adulthood pathway
Vocational area
Skills
Learning aim
The learner will plan the marketing of an enterprise project, work in a team to reach marketing decisions and help sell products to customers.
Learning context
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Learning outcomes
(What the learner needs to know, understand or be able to do)
The learner will:
-
1
. Understand the four Ps model of marketing planning: product, price, place and promotion.
-
2
. Be able to contribute to a marketing plan for a scheduled school-based pop-up enterprise.
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Assessment criteria
(What the learner need to demonstrate in order to meet the learning outcome)
The learner can:
- Identify how each of the four Ps contribute to a marketing plan
- Give a hypothetical example for two of the the four Ps
- Make a vocal or written contribution to discussions around product, place, price and promotion of the enterprise
- Explain how a particular element contributes to the overall success of the pop-up enterprise
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Assessment methodology
Assessment methodology
Linked to learning outcome
Record of oral questioning
1
Observation checklist
2
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